Tu Pakihi Ora Program


What is Tu Pakihi Ora?

Funded by the Ministry of Social Development, Tu Pakihi Ora (TPO) is a Self-Employment Preparation Program delivered by Ochre Business to help the unemployed set up a business in Aotearoa / New Zealand. The Program is designed to walk you through the process of completing a business plan & financial forecast with our focus on supporting you to succeed.

Tu Pakihi Ora consists of online workshops and mentoring support delivered over 8 weeks. The workshops are designed to help you assess the viability of your business idea while developing a business plan & financial forecast. From concept to doing, we will walk with you all the way to ensure that once you have completed your plan you will be prepared for the business world. The next step will allow you to apply for MSD’s flexi-wage self-employment subsidy and business start-up grant and this can help boost your earning capacity when your business needs it most, at the beginning. The flexi-wage self-employment subsidy & business start-up grant is an excellent way for your business to get some financial assistance.

Your business is not to be taken lightly, if you achieve your business goals then this will become a way of life and an asset for your whanau. MSD’s business start-up grant will also assist you with purchasing items needed for the running of your business, the grant can be used for:

  • equipment required for the business
  • initial start-up stock for the business
  • materials required to produce goods for the business
  • renovation of premises to facilitate start of business or
  • one-off start-up costs, eg:
    • connection fees, such as power, phone or internet
    • first month’s lease and bond
    • legal costs associated with establishing the business
    • insurance
    • start-up costs for advertising/marketing
    • printing business cards or flyers
  • setting up a basic website

Once your business plan has been approved for the Flexi Wage Subsidy and/or Business Start Up Grant, we will provide you with pastoral care & support to help with the initial set up.

So now you could have a business plan, the flexi wage and the business start-up grant a powerful trilogy to get you heading towards business success. All you have to do is register for Tu Pakihi Ora and get ready for “BUSINESS AWESOMENESS”.


Tu Pakihi Ora Program Content

The TPO program will consist of the following eight workshops: 

1. Introduction to Business Planning – He Timatatanga ki te Waihanga Mahere Pakihi

This workshop introduces you to the business planning process and focuses on completing the first stages of the business plan. You will:

  • develop a personal statement outlining your motivations and aspirations for your business
  • develop your business vision, mission, purpose & values
  • provide an overview of your business & ownership structure
  • develop SMART business goals & objectives to pursue over the next year


2. Market Research – He Rangahau Makete

This workshop focuses on the process of assessing the market opportunity of your business idea. You will:

  • understand the role of market research in validating your business idea
  • look at ways to research data needed to assess the potential market size & growth opportunities
  • develop a market research brief & survey questionnaire
  • know how to undertake market research for your idea

3. Business Environment – Te Taiao Pakihi

This workshop helps validates the research required to undertake an internal & external analysis of your business idea. You will:

  • understand your strengths, weaknesses, opportunities & threats in relation to your idea
  • undertake an analysis that assesses the political, economic, social, technological, legal & environmental impacts
  • complete a competitor analysis & develop competitor profiles
  • clearly identify your target market(s) & their characteristics

This will help you see if the industry & market in which your business idea operates within is a worthwhile one to pursue.


4. Operations Plan – He Mahere Whakahaere

This workshop will outline the requirements needed to start up & operate the business.

You will:

  • identify where you will be operating the business from & hours of operations
  • outline how you would produce or deliver your products & services
  • develop a list of key resources & equipment needed for the business
  • outline the activities & / or processes needed to operate the business
  • identify any digital technology requirements for the business
  • outline any distribution & / or logistical plans
  • outline any operational risks

You will complete an operations plan as part of this workshop

5. Human Resources / Legal Plan – Te Mahere Pumanawa Tangata me te Mahere Ture

This workshop will help you to identify your human resource requirements for the business idea and understand your legal obligations. You will:

  • identify key staffing requirements
  • provide a personal profile or curriculum vitae of the owners outlining their skills & experience
  • identify staffing gaps and how they will be resolved
  • identify potential key partner(s) to work with including professional advisers
  • understand the different laws relating to your business idea & its implications on the business
  • understand the insurance requirements needed for your business & estimated costs
  • understand any intellectual property requirements


6. Marketing Plan – Te Mahere Whakatairanga

This workshop will outline the marketing strategies needed to generate the sales to operate the business. You will:

  • develop strategies aligning with market research findings
  • finalise your value proposition & target market(s)
  • outline product/service features & benefits
  • outline brand and positioning relative to competitors
  • understand the channels needed, including digital channels, to reach your customers
  • outline promotional activities to generate sales and
  • finalise and justify pricing strategy

7. Financial Plan – Te Mahere Ahumoni

This workshop will help validate the financial viability of the business idea.

You will:

  • develop a personal budget to see how much the business will need to earn to cover the owner’s lifestyle
  • develop an income forecast for the business & include the flexi-wage self-employment subsidy
  • understand the costs involved in providing your product and/or service
  • complete a profit & loss and cashflow forecast
  • develop a list of capital items to start-up the business and identify which essential items are to be funded by MSD’s business start-up grant
  • start collecting quotes for items funded by the MSD business start-up grant

8. Bringing It All Together – Whakakotahingia Nga Mea Katoa

This workshop will bring together all the different components of the business plan that participants would’ve completed in the previous 7 weeks.

We will be getting you to:

  • complete an executive summary for the business plan
  • finalise your business plan in readiness for submission
  • understand the process for submitting your plan & how the vetting process will be undertaken
  • understand what you need to do once the grants have been approved by the vetter


Tu Pakihi Ora Delivery

The TPO program is a fully government-funded program consisting of a series of workshops delivered online via zoom over an 8-week duration.  

A total of eight workshops will be delivered over this time focusing on developing a business plan & financial forecast with complimentary one on one mentoring support provided.

The program will be limited to no more than 15 participants to ensure we offer meaningful discussions & interactions. All successful participants will be notified and provided with all zoom information required for the Tu Pakihi Ora program.

Each workshop will be three hours long and delivered on a weekly basis with four-hours of one-on-one mentoring provided throughout. Participants are expected to attend all workshops in this program. Phone and email support are provided during this time to support participants in applying the learnings to your own business plan.

Special guest speakers will attend our workshops and share their knowledge and expertise in helping you along with your business set up. These experts are carefully selected to ensure we deliver the highest quality information that gives you the participant the best chance of success.

So what are you waiting for, get in touch with us now for Tu Pakihi Ora – Pakihi Tu, Pakihi Ora!


You can register your expression of interest by clicking this link and completing the form. Otherwise feel free to contact Kawana Pihama on 09 360 4892 should you have any queries. Our next workshops will be starting 31 January, 13 February, 29 February and 11 March 2024.

If you wish to contact your MSD Case Manager or Work Broker before registering on this course then feel free to quote the following opportunity number 22263840

  • Step 1

    Review course information

  • Step 2

    Select desired course

  • Step 3

    Register with Ochre Business and begin your journey

  • Tu Pakihi Ora Program

    Click ‘Read More‘ to view Tu Pakihi Ora Programme

  • Wāhine Toa Pakihi Programme

    Click ‘Read More‘ to view Wāhine Toa Pakihi Programme

  • Business Entrepreneurship

    Click ‘Read More‘ to build your business entrepreneurship skills.

  • Financial Literacy

    Click ‘Read More‘ to develop money management and wealth creation knowledge.

  • Home Ownership Education

    Click ‘Read More‘ to get the necessary education to help you to purchase your own home.

  • Governance Training

    Click ‘Read More‘ to enhance your organisation’s strategic direction and governance capabilities.

Register your future with Ochre Business today

    • captcha